Citeline HCP Awareness is a managed physician outreach service that increases study visibility and supports referral activity throughout enrollment
Build an audience of physicians treating protocol-relevant patient populations by specialty, geography, and patient proximity
Deliver targeted, localized study information through physician-focused outreach and dedicated CRM support
Guide interested physicians to study information, participating sites, and clear next steps for patient referral
Translate your protocol criteria into a targeted physician audience and focus engagement on healthcare providers most likely to encounter eligible patients.
Deliver study information through specialist healthcare communities and connect with physicians in a relevant professional environment.
Keep your study visible throughout recruitment with expert campaign management, performance reporting, and ongoing optimization.
Combining real-world evidence and HCP intelligence to support targeted physician outreach
Identify physicians most likely to encounter patients who match your study criteria.
Help physicians understand eligibility criteria, locate participating sites, and refer appropriate patients.
Surface physicians who may be suitable candidates for future investigator or site discussions.
Deploy localized engagement programs across multiple countries with a consistent campaign approach.
Gather feedback from physicians working directly with relevant patient populations to inform study planning.
Maintain physician awareness through ongoing outreach and re-engagement programs across the enrollment period.
Your dedicated CRM works with your team to build a targeting algorithm from your protocol’s inclusion and exclusion criteria. Citeline’s real-world data — covering 300 million US lives across claims, lab, and biomarker records — is then used to identify the treating physicians most likely to have protocol-relevant patients on their caseload, filtered by ICD-10 codes, specialty, and proximity to your active sites.
The RWD-built audience is matched against the Citeline Skipta network — 1.7 million opted-in healthcare providers across 32 specialized online medical communities. HCPs are prioritized by patient volume, specialty, and site proximity, ensuring outreach to physicians most relevant to your study rather than a broad, undifferentiated list.
Your CRM provides regular performance updates on HCP reach, open rates, click-through activity, and referral progression. Re-engagement campaigns can be run to follow up with physicians who showed interest in the initial outreach — as Citeline did for Sol-Gel Technologies, where the re-engagement campaign achieved an 82.04% average open rate and 89.28% average click rate.
Speak to a Citeline expert to discuss your use case, access needs, and the right setup for your organization.
Citeline uses real-world claims, lab, and biomarker data to identify physicians treating patients who align with your protocol criteria. Audiences are built using inclusion and exclusion criteria, specialty, geography, and proximity to participating study sites.
Once physician audiences have been identified, campaigns can be delivered through Citeline Skipta, a network of 1.7 million opted-in healthcare professionals across 32 specialist communities. This allows sponsors to engage physicians with relevant study information in a trusted professional environment.
Sponsors receive reporting on healthcare provider reach, engagement metrics, and referral activity throughout the campaign lifecycle. Insights can be used to optimize outreach strategies and maintain study visibility throughout enrollment.
Yes. Campaigns can be deployed across multiple countries using localized engagement strategies and content, helping sponsors reach healthcare professionals across global markets while maintaining a consistent campaign approach.
Have a question or need more detail? Tell us about your study and our team will be in touch shortly.
