スポンサーの機会 - OTCマーケティング・アワード2023

Maxwellia is a pioneering British start-up pharma company building a pipeline of new consumer healthcare brands that will help people look after themselves. We do this by converting prescription medicines to versions that people can buy in pharmacies. This process is known as switching and we have just launched Lovima® our game changing daily oral contraceptive pill, this is the first in a series of innovative consumer healthcare brands that Maxwellia plans to bring to the pharmacy.

Switching is a rigorous regulatory process facilitating the safe supply of medicines under the supervision of a pharmacist. Maxwellia’s ambition is to widen access to a range of medicines and broaden the role of pharmacist so that people can access the advice and medicines they need to manage their health without the need for a GP appointment and prescription. That way more people can have easy access to the medicines they need to improve their health and quality of life.

Venture capital backed and based in the Life Sciences hub at Alderley Park in Cheshire. Maxwellia are poised to create another major step-change in women’s health with a breakthrough product launch in 2022.

Innovation is our everyday, changing the way people manage their health is our mantra.

PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK. These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.

It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.

This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.

Skills in Healthcare is part of Alliance Healthcare’s Services Division, and engages with manufacturers and Healthcare Professionals across all healthcare channels to bring Brand and Healthcare Professionals together for the benefit of patients and consumers. Through Skills in Healthcare, we provide our clients with a professional set of brand service support capabilities that effectively drive; recommendation, distribution, display and compliance for products.

With our specialist healthcare knowledge, we understand our clients' needs and provide flexible cost-effective solutions, with a unique combination of capabilities targeted at realising your brand's potential. These include Healthcare Professional training and education solutions, as well as bespoke service design and implementation tailored to specific therapies and therapy areas.

We work with manufacturer clients across the full product portfolio from licensed medicines to health & beauty products, and provide resources and services which complement our leading wholesale and distributor offerings of pharmaceutical, medical and healthcare products, serving over 16,200 pharmacies, hospitals and dispensing doctors throughout the UK on a twice daily basis. We have an essential role to play in the medical supply chain for our end user, the patient, and with Alliance Healthcare, we are united in our responsibility to create healthier futures.

Beautiful things happen when you put the right ingredients together. It’s the reason that we mix behaviour change experts with content creators, PR gurus with advertising geniuses & sector specialists with insightful planners. It helps us tackle challenges differently. And create seamless, integrated campaigns in health that stand apart from the crowd. It's what we call The Power of Together Four Health delivers integrated solutions for reaching HCPs, patients, policy makers and payers. Our new Well Being service combines consumer tactics, innovation and behaviour change techniques to help those making key decisions about their health and the health of their loved ones.

GSK are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. GSK aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with 3 global businesses, scientific and technical know-how and talented people.

The Consumer Healthcare business develops and markets an innovative portfolio of consumer preferred and expert recommended brands in the Pain relief, Respiratory, Digestive health, Oral health, Nutrition and Skin health categories.

IQVIA Consumer Health is a leading global provider of actionable insights, purpose-built technologies and exceptional market expertise to the consumer healthcare industry. IQVIA Consumer Health harnesses data from more than 80 countries to co-create and execute tailored initiatives for every stage of the concept-to-consumer journey. Utilizing IQVIA Connected Intelligence, we deliver specialized and actionable insights combining analytics, technology and domain expertise to help consumer healthcare organizations adapt and innovate fast to an ever-changing market, flawlessly navigate regulatory environments and engage effectively with customers and consumers.