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Winners announced
OTC Marketing Awards 2022
28 Nov 2022 - 23:30 - 23:30
Royal Lancaster Hotel, London
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Sponsored By

THE OTC MARKETING 2022 WINNERS HAVE BEEN ANNOUNCED

About this Award

Known as ‘the Oscars of the industry’, the OTC Marketing Awards proudly recognise and reward the very best brands in OTC healthcare. The closing date for entries is 29 August, 2022, and the qualifying period for submissions is August 2021 - August 2022. All Awards entries will be carefully reviewed by an independent Judging Panel - a group of senior industry experts from around the world, handpicked for their experience and objectivity. This prestigious annual event of networking and celebration will incorporate a gala black-tie dinner and Awards ceremony, on Monday, 28 November at the Royal Lancaster Hotel, London.

Key details

Ceremony: Monday, 28 November, 2022

Royal Lancaster Hotel, London

THE OTC MARKETING AWARDS WINNERS 2022

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

Canesten, Bayer

SHORTLIST:
  • Allevia, Sanofi - HIGHLY COMMENDED
  • Calpol, Johnson & Johnson - HIGHLY COMMENDED
  • Canesten, Bayer
  • Compeed, HRA Pharma
  • DenTek, Prestige Consumer Healthcare
  • Jakemans, Lanes Health
  • Tiger Balm, Perrigo
  • Voltarol, Haleon

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER

Allevia, Sanofi

SHORTLIST
  • Allevia, Sanofi
  • BecoCleanse, Perrigo
  • BeroccaImmuno, Bayer
  • Canesten & Ada Symptom Checker, Bayer - HIGHLY COMMENDED
  • Compeed Carton Boxes, HRA Pharma
  • Nuromol, Reckitt - HIGHLY COMMENDED
  • Sudafed Natural Relief Blocked Nose Spray, Johnson & Johnson

Open to OTC companies or OTC retailers - awarding the brand, company of team.

WINNER:

DenTek, Prestige Consumer Healthcare

SHORTLIST:
  • Jakemans, Lanes Health
  • Fybogel, Reckitt
  • Tiger Balm, Perrigo
  • Otrivine, Haleon - HIGHLY COMMENDED
  • Berocca, Bayer - HIGHLY COMMENDED
  • DenTek, Prestige Consumer Healthcare

This Award is open to any OTC product – either a new brand or a line extension to an existing brand – launched between August 2021 to August 2022. Judges will be looking for innovation in terms of active ingredients, switch of legal status, delivery format, packaging and/or market positioning. Samples must be submitted.

WINNER:

Allevia, Sanofi

SHORTLIST:
  • Allevia, Sanofi
  • BeroccaImmuno, Bayer
  • Deep Relief Actiflex Patch, Mentholatum - HIGHLY COMMENDED
  • DenTek Cross Flosser Eco Friendly Plant-Based Floss Picks, Prestige Consumer Healthcare - HIGHLY COMMENDED
  • GalpharmTreathay, Perrigo
  • Sudafed Natural Relief Blocked Nose Spray, Johnson & Johnson

This Award is designed for big-budget OTC brands which have been supported by a total marketing spend – both above-the-line and below-the- line – exceeding £0.5 million between August 2021 to August 2022.

WINNER:

Hana, HRA Pharma, UM London, Havas London, Brands2Life, Dirt & Glory Media, Fountain Partnership, Hamell, Verve, Skills In Healthcare, Screencraft

SHORTLIST:
  • Allevia, Sanofi, Hearts & Science, PHD, Media.Monks - HIGHLY COMMENDED
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Hogarth, Jivox, AMillionAds, Global, Ambee
  • Compeed Cold Sore Patch, HRA Pharma, UM London, Fountain Partnership, Havas London, Dirt & Glory Media
  • Hana, HRA Pharma, UM London, Havas London, Brands2Life, Dirt & Glory Media, Fountain Partnership, Hamell, Verve, Skills In Healthcare, Screencraft
  • Nicorette, Johnson & Johnson
  • NiQuitin, Perrigo, Wavemaker, GMG Advertising - HIGHLY COMMENDED
  • Nuromol, Reckitt, McCann, Hogarth, Zenith
  • Voltarol, Haleon, Cirkle

This Award is designed for OTC brands which have been supported by a total marketing spend – both above-the-line and below-the-line – of up to and including £0.5 million August 2021 to August 2022. By OTC brand, we mean the overall umbrella OTC brand.

WINNER:

Centrum, Haleon, Preen

SHORTLIST:
  • Buscopan, Sanofi, Hearts & Science, PHD, Media.Monks
  • Centrum, Haleon, Preen
  • DenTek Eco/Earth Friendly Range, PNK28, Mediacom, Ceuta, Hunt Hanson, Satellite PR - HIGHLY COMMENDED
  • Epaderm, Mölnlycke Health Care, Twelve
  • Infacol's Avatar Assistant, Teva, Orbital Media
  • Jungle Formula, Perrigo, Wavemaker, Weber Shandwick, GMG Advertising - HIGHLY COMMENDED
  • Savlon, Thornton & Ross, McCann, UM
  • Sudafed & Benadryl, Johnson & Johnson

This Award is open to any social media campaign aimed at consumers, patients or healthcare professionals run on social networks like Facebook, Twitter, LinkedIn, or other social platforms – for an OTC brand between August 2021 to August 2022.

WINNER:

Centrum, Haleon, Preen

SHORTLIST:

  • Centrum, Haleon, Preen
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Rennie, Bayer, Unity - HIGHLY COMMENDED
  • Sensodyne Nourish, Haleon, Publicis Leon, Cirkle
  • Sudocrem, Teva, Orbital Media, Satellite PR
  • Tiger Balm, Perrigo, Wavemaker, Social Shepherd, GMG Advertising - HIGHLY COMMENDED
  • Voltarol, Haleon, Cirkle

This Award is open to any digital or mobile campaign (excluding terrestrial and satellite television) aimed at consumers, patients, or healthcare professionals – such as mobile device apps, websites, email marketing, for an OTC brand between August 2021 to August 2022.

WINNER:

Canesten, Bayer, Mind+Matter, Analog Folk, MediaCom

SHORTLIST:

  • Allevia, Sanofi - HIGHLY COMMENDED
  • Canesten, Bayer, Mind+Matter, Analog Folk, MediaCom
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Jivox, Breezometer, Ambee
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Hana, HRA Pharma, UM London, Precision Marketing Group, Fountain Partnership, Dirt & Glory Media, Havas London - HIGHLY COMMENDED
  • Jungle Formula, Perrigo, Wavemaker, GMG Advertising
  • Nicorette, Johnson & Johnson
  • Winter Medicine Cabinet (Benylin, Sudafed, Calpol, Imodium, Daktarin, Colpermin), Johnson & Johnson, J3

This Award is open to any television or video advertising campaign – excluding sponsorship and point-of-sale broadcasting – for an OTC brand running between August 2021 to August 2022. This can include television commercials, videos created for social media, and YouTube channels and videos.

WINNER:

Flarin, Infirst, PNK28, Shynee Digital, Guerillascope, The Nursery Research

SHORTLIST:

  • Beconase&Becodefence, Perrigo, Truant
  • Clarityn, Bayer, OLIVER Agency, Mediacom, Hogarth, Jivox
  • Dulcolax, Sanofi, Hearts & Science, PHD, Dragons UK, MRM UK, Media.Monks Spain
  • Flarin, Infirst, PNK28, Shynee Digital, Guerillascope, The Nursery Research
  • Hana, HRA Pharma, UM London, Havas London, Dirt & Glory Media, Fountain Partnership - HIGHLY COMMENDED
  • Sudafed, Johnson & Johnson - HIGHLY COMMENDED
  • Tiger Balm, Perrigo, Truant, GMG Advertising

This Award is open to any trade or consumer public relations campaign running August 2021 to August 2022 for an OTC product.

WINNER:

Puressentiel,Puressentiel, Jungle Cat Solutions

SHORTLIST:

  • Fybogel, Reckitt, Hill & Knowlton, Guts UK - HIGHLY COMMENDED
  • Gina, Novo Nordisk, Real Chemistry
  • Puressentiel,Puressentiel, Jungle Cat Solutions
  • Savlon, Thornton & Ross, McCann
  • Sudocrem, Teva, Satellite PR - HIGHLY COMMENDED

This Award is for any OTC brand launched or repackaged between August 2021 to August 2022.

WINNER:

Rohto Dry Aid, Mentholatum

SHORTLIST:

  • BecoCleanse, Perrigo, All Creative
  • Cetraben, Thornton & Ross, BrandOpus - HIGHLY COMMENDED
  • Compeed, HRA Pharma
  • DenTek, Prestige Consumer Healthcare, Hunt Hanson - HIGHLY COMMENDED
  • Mederma, HRA Pharma, Elmwood
  • Rohto Dry Aid, Mentholatum

This Award is open to any pharmacy education, learning and/or training initiative running between August 2021 to August 2022 for an OTC product, brand, or portfolio of OTC brands. Education and training initiatives in a variety of formats – including training manuals, digital and/or online guides and seminars – are eligible to enter for this Award.

WINNER:

Hana, HRA Pharma, Skills In Healthcare

SHORTLIST:

  • Allevia, Sanofi, CIG Healthcare Partnership - HIGHLY COMMENDED
  • Calpol Guide To Common Childhood Illnesses, Johnson & Johnson, CIG Healthcare Partnership - HIGHLY COMMENDED
  • Care and The Ultimate Guide to Care app, Thornton & Ross, McCann Manchester, OMD
  • Hana, HRA Pharma, Skills In Healthcare
  • Nicorette and Mental Health UK Partnership, Johnson & Johnson
  • Nuromol: Managing Mild to Moderate Pain, Reckitt, CIG Healthcare Partnership
  • Viagra Connect Pharmacy Training, Viatris, CIG Healthcare Partnership
  • Viatris Pharmacist Support Resources, Viatris, CIG Healthcare Partnership

This Award is open to any trade and/or professional advertising campaign and/or support package for an OTC brand running between August 2021 to August 2022.

WINNER:

Allevia, Sanofi, Think Creative

SHORTLIST:

  • Allevia, Sanofi, Think Creative
  • EllaOne and Hana, HRA Pharma, Verve - HIGHLY COMMENDED
  • Hana, HRA Pharma, Hamell, Screencraft, Skills In Healthcare, Verve
  • Nuromol Dual Action Pain Relief, Reckitt, Inside Ideas Group - HIGHLY COMMENDED
HEADLINE SPONSOR

Maxwellia is a pioneering British start-up pharma company building a pipeline of new consumer healthcare brands that will help people look after themselves. We do this by converting prescription medicines to versions that people can buy in pharmacies. This process is known as switching and we have just launched Lovima® our game changing daily oral contraceptive pill, this is the first in a series of innovative consumer healthcare brands that Maxwellia plans to bring to the pharmacy. Switching is a rigorous regulatory process facilitating the safe supply of medicines under the supervision of a pharmacist. Maxwellia’s ambition is to widen access to a range of medicines and broaden the role of pharmacist so that people can access the advice and medicines they need to manage their health without the need for a GP appointment and prescription. That way more people can have easy access to the medicines they need to improve their health and quality of life. Venture capital backed and based in the Life Sciences hub at Alderley Park in Cheshire. Maxwellia are poised to create another major step-change in women’s health with a breakthrough product launch in 2022. Innovation is our everyday, changing the way people manage their health is our mantra.

OUR 2022 SPONSORS
IQVIA
IQVIA Consumer Health is a leading global provider of actionable insights, purpose-built technologies and exceptional market expertise to the consumer healthcare industry. IQVIA Consumer Health harnesses data from more than 80 countries to co-create and execute tailored initiatives for every stage of the concept-to-consumer journey. Utilizing IQVIA Connected Intelligence, we deliver specialized and actionable insights combining analytics, technology and domain expertise to help consumer healthcare organizations adapt and innovate fast to an ever-changing market, flawlessly navigate regulatory environments and engage effectively with customers and consumers.
Maxwellia
Maxwellia is a pioneering British start-up pharma company building a pipeline of new consumer healthcare brands that will help people look after themselves. We do this by converting prescription medicines to versions that people can buy in pharmacies. This process is known as switching and we have just launched Lovima® our game changing daily oral contraceptive pill, this is the first in a series of innovative consumer healthcare brands that Maxwellia plans to bring to the pharmacy.

Switching is a rigorous regulatory process facilitating the safe supply of medicines under the supervision of a pharmacist. Maxwellia’s ambition is to widen access to a range of medicines and broaden the role of pharmacist so that people can access the advice and medicines they need to manage their health without the need for a GP appointment and prescription. That way more people can have easy access to the medicines they need to improve their health and quality of life.

Venture capital backed and based in the Life Sciences hub at Alderley Park in Cheshire. Maxwellia are poised to create another major step-change in women’s health with a breakthrough product launch in 2022.

Innovation is our everyday, changing the way people manage their health is our mantra.
Purple
Purple is an international agency with offices across the UK, Germany, Italy, Mexico and Brazil. But our global reach doesn’t stop there. As part of our parent company HH Global, we have a presence in 65+ countries, and we just keep growing.

Regardless of where we are, our teams share a common purpose: to make communications that actually work – across creative strategy, campaign development and creative production.
PAGB
PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self care medical devices and food supplements in the UK. These are medicines, including traditional herbal remedies, self care medical devices and food supplements that can be sold at pharmacies, or retail outlets such as supermarkets and convenience stores, without a prescription.

It is PAGB’s ambition to shape the consumer healthcare market with effective self regulation to promote best practice in our industry, by acting as the voice of the industry, promoting self care for self-treatable conditions and providing a world-class service to our members.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self care products.

This includes checking our member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.
Skills in Healthcare
Skills in Healthcare is part of Alliance Healthcare’s Services Division, and engages with manufacturers and Healthcare Professionals across all healthcare channels to bring Brand and Healthcare Professionals together for the benefit of patients and consumers. Through Skills in Healthcare, we provide our clients with a professional set of brand service support capabilities that effectively drive; recommendation, distribution, display and compliance for products.

With our specialist healthcare knowledge, we understand our clients' needs and provide flexible cost-effective solutions, with a unique combination of capabilities targeted at realising your brand's potential. These include Healthcare Professional training and education solutions, as well as bespoke service design and implementation tailored to specific therapies and therapy areas.

We work with manufacturer clients across the full product portfolio from licensed medicines to health & beauty products, and provide resources and services which complement our leading wholesale and distributor offerings of pharmaceutical, medical and healthcare products, serving over 16,200 pharmacies, hospitals and dispensing doctors throughout the UK on a twice daily basis. We have an essential role to play in the medical supply chain for our end user, the patient, and with Alliance Healthcare, we are united in our responsibility to create healthier futures.
Want to sponsor an award?
Awards Judges
''
Adrian Price
Superintendent Pharmacist
Tesco
headshot of Amy Greenwood
Amy Greenwood
Head of Stirred Well
Stirred
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Andrew Spennachio
Global Account Director, Strategic Solutions
Citeline
''
Anna Gray
Consultant
The Difference Collective
''
David Mitchell
Owner/Managing Director
David Mitchell Healthcare Consulting
''
Deirdre Murphy
Chief Operating Officer, Partner
Ketchum London
''
Donna Castle
Director of Communications, Advertising Standards Authority (ASA)
''
Ed Round
Add
STADA UK
''
Emma Bowden
Healthcare Communications Consultant
''
Fiona Wylie
CEO and Founder, The Brand Champions
''
Dr. Harriet Scorer
Director, Scorer Health
''
Janet Worrell
Associate Director of Regulatory
JensonR+ Limited
''
Jay Badenhorst
Director of Pharmacy – Pharmacists’ Defence Association
''
John Acland
Sainsburys
''
Louise Veale
Group Director
Real Chemistry
''
Lynsey Sweales
International Digital Marketing & Ecommerce Strategist, SocialB
''
Matt Carpenter
Analytics Insight Manager, NIQ
''
Michelle Riddalls
Chief Executive Officer
PAGB
''
Pam Mason
Consultant, Mason & Glyde
''
Penny Curtis
Brand and Marketing Management, OTC Pharmaceuticals and Medical Devices
''
Richard Stephenson
Chief Operating Officer, Right Medicine Pharmacy
''
Simon Cooper
Punktuate! London
''
Stephen Mann
Consultant Physician
''
Steve Mann
Director of External Regulatory Affairs, Nelsons
''
Stuart Mayell
Head of the Creative Difference, The Difference Collective
''
Stuart Mills
UK Market Lead
Perrigo
''
Tim Brooks
Director
Muzeable
''
Tim Rendell
Head of Pharmacy, Day Lewis Pharmacy
''
Pamela Bower-Nye
International Healthcare Client Services Director, The Purple Agency
Headshot of Nick Burgoyne.
Nick Burgoryne
Head of Commercial and Operations
HH Global
''
Peter Vernon
Partner, VBM Associates
Adrian Price
Superintendent Pharmacist
 Tesco
Superintendent Pharmacist at Tesco Stores for almost 12 years and has worked in the community pharmacy market as both a community pharmacist and a business leader for almost 30 years.
Amy Greenwood
Head of Stirred Well
 Stirred
Amy has worked in comms and marketing for nearly twenty years, with the majority of those focusing on consumer health and wellness. She recently joined Stirred to launch Stirred Well, a creative comms proposition designed for a time when staying well matters, the team help brands empower and enable better everyday health choices.
Andrew Spennachio
Global Account Director, Strategic Solutions
 Citeline
Creative Director with over 30 years experience in consumer and healthcare professional communications, turning sound strategy into ideas that get people thinking. His job is to make it wonderfully easy for health audiences to say “I get it."

Andrew’s passion is for ideas that challenge, educate and inspire. He has been responsible for many high-profile, award-winning campaigns and was delighted to be asked to judge the OTC Marketing Awards again this year.
[email protected]
Anna Gray
Consultant
 The Difference Collective
Anna is a senior, independent communications practitioner, with 25 years’ PR experience working with OTC and prescription medicines as well as with healthcare providers.

Anna is passionate about communicating effectively on health and wellbeing. Anna started her career in nursing, before heading into PR, initially working on consumer brands including Eucerin and Sudocrem. She now works across prescription and OTC medicines and is also a qualified nutritional therapist and health coach.
David Mitchell
Owner/Managing Director
 David Mitchell Healthcare Consulting
I was employed by Johnson & Johnson for over 40 years until my retirement in December 2015. I worked in various roles in their pharmaceuticals and consumer healthcare businesses including National Sales Manager and Group Product Manager at Janssen. Commercial Director at McNeil Products, a consumer healthcare joint venture between J&J and MSD focused on POM to P switches. Over the last 8 years of my career, Head of Pharmacy at J&J Consumer.

I was for several years a Trustee Director of the J&J UK Pension Plan, a multi-billion business where I gained valuable experience in a complex, highly regulated environment. I was for many years a director of The Proprietary Association of Great Britain and I am currently Chairman of the Health & Beauty Association.

I have now established my own healthcare consulting business providing high quality health and wellness advice and support to manufacturers and pharmacy owners.
Deirdre Murphy
Chief Operating Officer, Partner
 Ketchum London
Deirdre has over twenty years’ brand communications experience across a broad spectrum of sectors including Technology, Home & Interiors, Consumer Health, FMCG and Luxury, and a track record of innovative brand building and growth as well as foraging outstanding reputations for corporates on the global stage. She has a customer-centric approach to global and local audiences in multiple channels, combining business acumen and analytical skills with a sensitivity for impactful narrative development.

During her five-year tenure as Managing Director of Ketchum’s Brand Practice, Deirdre significantly grew the London consumer offer, expanding into new areas such as Food & Nutrition, Travel and Entertainment, embedding new techniques and specialist skills. For four years, Deirdre led the expansion of Ketchum’s Creative Services from a team of five to a stand-alone community with expertise in planning, creative, research & analytics and design & production.

Deirdre has held senior consulting roles on Procter & Gamble, Unilever, Signify and Royal Philips focusing on global strategic work for brands, trend research, global activations and multi-format content development from TVCs to social campaign assets. She has extensive operational experience of network management and multi-centre engagement, leading large diverse teams across multiple cultures and countries.

Deirdre’s expertise lies in brand building (brand vision, strategy, equity definition, narrative development, storytelling, integrated communications and influencer marketing), reputation building (stakeholder influence and brand protection) and business strategy. Prior to Ketchum, on the agency side, Deirdre worked at Hill & Knowlton Strategies and at Charles Barker (acquired by Weber Shandwick). Deirdre started her career on the client side at Warner Music. Deirdre holds a Finance degree and a MBS from University College Dublin.
Donna Castle
Director of Communications, Advertising Standards Authority (ASA)
 
Donna is Director of Communications at the Advertising Standards Authority (ASA), the UK’s independent advertising regulator.
Prior to joining the ASA in May 2022, Donna was Executive Director of Policy and Communications for PAGB, the consumer healthcare association. She has previously also worked at the Chartered Society of Physiotherapy, Diabetes UK, the British Lung Foundation and two full service communications agencies.
Ed Round
Add
 STADA UK
Ed currently leads the OTC business hub for STADA’s UK organisation, incorporating Thornton & Ross, where his 20+ years of cross-category healthcare experience are put to good use with their wide portfolio - which includes the Covonia, Hedrin, Savlon and Care brands.

During his career, he and his team were responsible for more than tripling the size of Covonia brand, growing Hedrin to become the Number 1 Headlice brand in Europe and evolving Care to become the number 1 selling brand in UK pharmacies - picking up several OTC Marketing Awards along the way. Creative cut-through, insight-led activation of brands and ROI are his passions.

His wider commercial role as Director of Business Development involves identifying opportunities for future growth through licensing, innovation and M&A across the company’s entire UK Consumer Health Business.
Email: [email protected]
Emma Bowden
Healthcare Communications Consultant
 
Emma has worked in healthcare communications for 25 years both in leading creative communications agencies for many household OTC brands and pharmacy retailers, and in house. Emma was previously Director and Head of Consumer Healthcare Communications UK at GSK, covering all OTC brands and oral care brands. Most recently Emma was Head of Communications, Europe at Bristol-Myers Squibb leading a team of 45 covering 23 countries and a business of $9bn.
Email: [email protected]
Fiona Wylie
CEO and Founder, The Brand Champions
 
With over two decades of professional experience, Fiona has cultivated a wealth of expertise collaborating with renowned household brands such as British Airways, Nestle and Pfizer. Recognized as a 'Rising Star' by Marketing Week early in her career, Fiona has been honored with multiple innovation awards.

In 2018 Fiona identified a unique opportunity to leverage her skills and knowledge to establish an agency that could seamlessly support both agencies and clients. This vision materialized into Brand Champions, a dynamic business specializing in Strategy, SOS and Skills. Brand Champions is dedicated to assisting clients with significant strategic initiatives, addressing short-term resource challenges, and fostering in-house learning and development. In her current role, Fiona is committed to helping others to build champion brands through the comprehensive services offered by Brand Champions.
Dr. Harriet Scorer
Director, Scorer Health
 
Harriet has over 25 years’ experience in OTC medical affairs. She spent 10 years at Wyeth Consumer as medical director and since then has been running Scorer Health. She supports companies in achieving their desired outcomes using her medical and scientific knowledge whilst navigating regulatory requirements. Recent projects include a major POM to P switch and bringing new medicines to the OTC space.
Janet Worrell
Associate Director of Regulatory
 JensonR+ Limited
Janet is the Associate Director of Regulatory at JensonR+ Limited, based in the Nottingham office. Prior to this she ran her own consultancy business, consult2deliver limited, based in BioCity Nottingham and collaborated with OTC Experts. She began crafting her regulatory skills at Thomas Kerfoot and Medeva in Ashton under Lyne, before moving to 3M as the global regulatory lead for Qvar, the first CFC-free beclomethasone inhaler.

Her first role in OTC medicines began at Boots the Chemist, gaining approval of new consumer medicines for the new Republic of Ireland stores, before transferring to senior roles within Boots Healthcare International, supporting Strepsils globally.

Operational roles combined with global regulatory responsibilities saw a return to dry powder inhaled drug development with Vectura. Latterly at Boots Pharmaceuticals she was the head of innovative regulatory affairs, assessing solutions for consumers in healthcare, covering medical devices, food supplements through to reclassification strategies. Janet co founded a networking group for food supplements in the midlands, which meets 2-3 a year, through this is she is able to maintain her awareness of the innovation through borderline products.
Jay Badenhorst
Director of Pharmacy – Pharmacists’ Defence Association
 
Jay joined the Pharmacists’ Defence Association as Director of Pharmacy in May 2024. The PDA is the largest pharmacy membership organisation bringing together over 38,000 members from across all areas of practice. It is a not-for-profit defence association that aims to act upon and support the needs of individual pharmacists and, when necessary, defend their reputation. As a pharmacist and industry leader Jay forms part of the senior leadership team at the PDA and lead the organisation to look after the individual and collective interests of employed and self-employed pharmacists. Previously Jay held senior executive and company director roles within multiple and independent pharmacy groups. He won the C&D Community Pharmacist of the Year award in 2015 and numerous other sector-based awards during his time with Whitworth Chemists. He served on the Board of Management of the National Pharmacy Association as Vice Chair and was a Board Member for six years. He was also the Chair for Community Pharmacy Tees Valley for three terms and is a Fellow of the Royal Pharmaceutical Society. Jay has a keen interest in social justice and international humanitarian law and was awarded his LL.M. with Distinction by studying this field whilst completing his master’s degree in law.
John Acland
Sainsburys
 
Having begun my career in category management over 16 years ago I have spent 11 years in the healthcare industry when I joined LloydsPharmacy in 2011. Over this period I have been honoured to be part of the acquisition and integration of the Sainsburys pharmacies, numerous store transformation programmes, launching key innovation to offer patients better access to primary care and the implementation of a new digital platform and operations as Head of Category Management and eCommerce for LloydsPharmacy.
Louise Veale
Group Director
 Real Chemistry
Louise has over 25 years’ healthcare communications experience spanning consumer healthcare and Rx medicines in both agency and in-house roles. Strategic work for brands has included: building compelling narratives that translate into multi-format content; global activation; advocacy and thought leadership. Louise has overseen several award-winning campaigns and is honoured to be involved in recognising this year’s best new brand stories.
Email: [email protected]
Lynsey Sweales
International Digital Marketing & Ecommerce Strategist, SocialB
 
Lynsey is an international digital marketing & ecommerce strategist and trainer at SocialB. Skilled in engaging with clients, training and inspiring b2b and b2c clients to achieve `best in class ́ results on an international level. With over 19 years’ experience, Lynsey specialises in providing digital training and services to organisations around the globe. Her technical knowledge and hands-on experience helps organisations innovate and grow their business in international markets profitably. Lynsey also delivers programs as a Google Partner Trainer for the Google Digital Academy. Her clients include: Shiseido, Visa, Armani, PwC, Aston Martin and Colgate Palmolive.
Matt Carpenter
Analytics Insight Manager, NIQ
 
Matt has over 8 years experience working at NielsenIQ and is responsible for leading the Analytical delivery for multiple manufacturers in the Health, Beauty and Personal Care industry. Matt specialises in unlocking value through data and providing leading insight into how manufacturers can make smarter decisions for their business. Matt also regularly presents insight at industry forums reviewing the latest trends & performance in relation to the Health & Beauty industry.
Michelle Riddalls
Chief Executive Officer
 PAGB
Michelle Riddalls is Chief Executive of PAGB, the consumer healthcare association, which represents the manufacturers of branded over-the-counter (OTC) medicines, self-care medical devices and food supplements in the UK.

Michelle is the leading spokesperson for the OTC sector on issues such as Brexit, self-care, reclassification and regulatory challenges. As part of this, Michelle has provided evidence to the House of Lords, and works closely with the Medicines and Healthcare products Regulatory Agency, Department of Health and Social Care, Office of Life Sciences and Number 10.

Michelle is an expert in consumer healthcare regulation having worked in the sector for over two decades and has driven a number of successful product switches. She has received awards from TOPRA for her work in POM to OTC reclassifications and she was recognised by the Women in Trade Associations Power list in 2023 and 2024.

Prior to joining PAGB, Michelle was Director of Regulatory Affairs for the Northern European Cluster at Pfizer Consumer Healthcare, where she was integral in the highly successful POM to GSL reclassification of Nexium Control and the Viagra Connect POM to P switch.
Pam Mason
Consultant, Mason & Glyde
 
My career has included the role of global creative director at several large agencies, overseeing the strategic and creative development of some of the most successful OTC brands.
In over 30 years of industry experience I am proud to have produced hugely effective and award-winning consumer, B2B, Rx and OTC campaigns in multiple categories from haircare to healthcare.
I am a partner at the long-established creative consultancy
Mason & Glyde working with clients and agencies to launch, revitalise and strengthen brands.
I am passionate about surprising, relevant and strategically-focused ideas, so I always welcome the opportunity to judge the OTC awards
Penny Curtis
Brand and Marketing Management, OTC Pharmaceuticals and Medical Devices
 
Penny set up Brilliant Basics in 2011, however her award-winning career in OTC brand marketing started on Canesten at Bayer Plc more than 20 years ago and continued at Boehringer Ingelheim. More recently she has held roles at HRA Pharma (now part of Perrigo) alongside contracts with family-owned SMEs and international start-ups.
A specialist in Women’s Health, Dermatologicals, Food Supplements, Pain Management and Digestive Health, Penny has significant strategic and tactical experience. Her knowledge of OTC retail and e-commerce is deep, as is her understanding of digital and traditional communications channels to promote OTC brands.
Richard Stephenson
Chief Operating Officer, Right Medicine Pharmacy
 
Chief operating officer at Right Medicine Pharmacy Ltd, Richard Stephenson leads 34 pharmacies across Scotland, whilst looking after over 250 employees. Richard is also the Managing Director at Edinpharm Ltd who have over 250 members across the UK.
Simon Cooper
Punktuate! London
 
Simon is one of the founders of Punktuate! (an award winning ad agency who help clients in the health, beauty and wellbeing space plan, create and sell their brands and products). Prior to Punktuate! Simon led healthcare advertising at Ogilvy in the UK and other agencies. He started his career as a formulation scientist at Boots on brands like Nurofen and has been a convenor of the Changing face of Medicine project at the Academy of Medical Royal Colleges. In his spare time he is a senior visiting fellow at the University of Lincoln and is exploring the future of all things healthcare and marketing.
Stephen Mann
Consultant Physician
 
Dr. Stephen Mann is a consultant physician to the pharmaceutical industry and Founder Editor of the journal ‘SelfCare’. He was Vice President of European Research and Development at Mc Neil Europe from 1993 – 2005. During that period and as a consultant since, he has been the clinical lead on many innovative switches including several global firsts. Dr Mann has over 30 years of experience in consumer pharmaceuticals and is an opinion leader in the European consumer pharmaceutical industry on new indications for self-medication. He has published extensively on the role of self - medication in modern healthcare.
Steve Mann
Director of External Regulatory Affairs, Nelsons
 
Steve has worked with Nelsons for more than 20 years and is the Director of External Regulatory Affairs. He has 25 years experience in the field of Global Regulation covering cosmetic, pharmaceutical, botanical and nutritional products as well as Medical Devices.
During his career Steve has worked on and managed regulatory & compliance projects in North, Central and South America, Europe, North & East Africa, Asia and Australasia.
Steve currently holds board positions with various industry trade bodies in Europe, where he represents the UK industry and their interests, and is a Member of various Pharmacopoeial Committees in the United States.
Steve is currently Chairman of the Health Food Manufacturers Association (HFMA), the UK’s leading trade body representing the Natural Healthcare and Food Supplement industry.
Steve has Joint Hons Bsc in Applied Biology, and is Nelsons Qualified Person in Pharmacovigilance (QPPV).
Stuart Mayell
Head of the Creative Difference, The Difference Collective
 
Stuart is a communications professional with over 25 years of undimmed curiosity about health and science. As Head of the Creative Difference at The Difference Collective, he uses evidence-based creativity to tackle society’s greatest health challenges, and help businesses succeed. His insights, innovation and ideas have opened up opportunities for hundreds of clients and been recognised with multiple awards, including a Cannes Lion. He is a Communiqué Awards judge and Visiting Lecturer at the University of Westminster.
Stuart Mills
UK Market Lead
 Perrigo
Having begun my career in the world of beauty with L’Oreal, I made the transition into Healthcare a decade ago when I joined Omega Pharma as Head of Sales. Over a period of 5 years we grew the organisation through acquisition and commercial initiatives to become a Top 5 OTC Healthcare Information Classification: Generalcompany. As well as the Head of Sales role, I spent 18 months as Head of Commercial Strategy & Implementation. In 2016, following acquisition by Perrigo, I was made Sales Director of both the branded and store brand businesses, a role I still occupy today. We have continued to grow the combined business, with Perrigo today the largest OTC Healthcare company by volume and second largest by value in the UK.
Email: [email protected]
Tim Brooks
Director
 Muzeable
Tim runs Muzeable a consultancy helping health/wellness businesses unlock growth through strategy and innovation.

He spent 11 years at GSK in Global/UK roles including as UK Marketing Director Healthcare. Prior to GSK he worked in FMCG brand consultancy & since he managed a 45-person international market research agency.

He has several Board Advisory roles. Sign Salad, a consultancy helping brands leverage cultural insight; Brand Champions a healthcare marketing consultancy; Four Engage, a social media marketing agency and The British Brands Group a membership body for brand owners. He is a member of the Marketing Group of GB.
Email: [email protected]
Tim Rendell
Head of Pharmacy, Day Lewis Pharmacy
 
As Head of Pharmacy and board member at Day Lewis, leading teams at over 250 pharmacies across the UK, Tim’s experience combines pharmacy management with strategic leadership. Tim has recently been appointed as Senior Visiting Lecturer at the University of Bath following graduating with a Doctorate in Health for his research in designing a Pharmacogenomics testing service for community pharmacy and achieving five peer reviewed publications in international journals. Tim is also a Fellow of the Royal Pharmaceutical Society (RPS) and a registrant with the General Pharmaceutical Council (GPhC), Chair of the executive operations board at the Centre of Pharmacy Postgraduate Education (CPPE), on the pharmacy education advisory board at University of Bath, University College London,, University of Leicester and the GPhC and locally is Vice Chair of Swindon and Wiltshire LPC.
Pamela Bower-Nye
International Healthcare Client Services Director, The Purple Agency
 
Nick Burgoyne has 20+ years of healthcare experience in both agency and client-side roles, most recently as International Healthcare Client Services Director at the Purple Agency.
Nick’s current role encompasses both Pharma and Consumer Health markets and he can draw experience from both of those sectors. Having worked for leading companies such as Pfizer Consumer Health and Novartis, Nicks's Consumer Health experience spans categories including upper respiratory, baby brands, smoking cessation and cough cold, working on household brands such as Benylin, Calpol, Nicorette, Savlon and Benadryl.
His Pharma expertise spans numerous therapy areas, including ophthalmology, oncology, cardiology, HIV, haemophilia, diabetes, Alzheimer’s and psoriasis. He has a deep understanding of prescription medicines, over-the-counter and consumer markets at local, European and global levels.
During his career, Nick has led a host of European and UK launches, supporting every step from strategic brand planning to campaign message development.
As well as being committed to client satisfaction and agency growth, Nick is driven by a desire to elevate brand performance through targeted strategy and insightful, behaviour-changing messaging. Although he is particularly passionate about digital marketing, he highly values traditional client relationships and brand-building techniques.
Nick Burgoryne
Head of Commercial and Operations
 HH Global
Nick Burgoyne has 20+ years of healthcare experience in both agency and client-side roles, most recently as Head of Commercial and Operations at HH Global (formerly Purple Agency). Nick’s current role encompasses both Pharma and Consumer Health markets. He has a deep understanding of prescription medicines, over-the-counter and consumer markets at local, European and global levels. As well as being committed to client satisfaction and agency growth, Nick is driven by a desire to elevate brand performance through targeted strategy and insightful, behaviour-changing messaging. Although he is passionate about digital marketing, he highly values traditional client relationships and brand-building techniques.
Peter Vernon
Partner, VBM Associates
 
Peter is a partner of VBM Associates and has held several senior positions in the corporate world before establishing himself as a highly experienced strategy consultant in 2006.
Having graduated with a PhD in Chemistry Peter has over 30 years of involvement in Healthcare and Personal Product businesses. Earlier in his career he had senior roles in R&D, Marketing and Commercial Operations at Unilever and Boots Healthcare International including Global Head of Professional Marketing and General Manager of Boots’ Italian business.
Recently, Peter has led projects globally for both major multinationals and private equity backed enterprises. He has a consistent track record of finding value-based pragmatic solutions to complicated business problems.
Next Steps
Sponsorship Opportunities
The OTC Marketing Awards recognise and reward the best of the British OTC industry. As a sponsor, you will benefit from months of targeted, high-profile branding to the UK OTC industry, before, during and after the Awards.